Promotion of Gastronomy Tourism in Thailand after the Covid-19 Pandemic

Abstract

        The purpose of this academic paper is to propose guidelines to promote gastronomy tourism in Thailand after the Covid-19 pandemic.  The promotion plan includes (1) components of gastronomy tourism, (2) types of gastronomy tourism, (3) guideline for the development of gastronomy tourism in Thailand, and (4) measures of food service establishments for hygiene safety from COVID-19. As known, tourists have been halted worldwide by COVID-19 and they yearned for trips to their desired destinations. Since foreign tourists have viewed gastronomic tourism in Thailand as a good attraction,   the Tourism Authority of Thailand (TAT) needs to look for cooperation from those involved in the tourism industry to develop promoting guidelines to bring back activities of gastronomic tourism for foreign tourists who wish to visit Thailand after the lift-up of lockdowns in various countries. Gastronomy tourism in Thailand offers a variety of herbal ingredients for cooking variety of famous dishes with hygiene safety standards of the gastronomic establishment. This paper reports the proposed guidelines to promote gastronomy tourism in Thailand as preparation in various dimensions for food business operators and tourists who particularly come for gastronomy attractions after the Covid-19 impacts.