Creative Community Tourism Development Based on Kudeejeen Community Identity, Thailand
Abstract
Abstract
The present research is aimed to 1) enlarge Kudi Chin community identity via composed Kudi Chin song, 2) develop products represented Kudi Chin community identity, and 3) develop communication channels for Kudi Chin community tourism.
Qualitative methodology was conducted using participatory action research, documentary research, in-depth interview, and focus group. Participants included 10 community leaders.
Results revealed that 1) Community identity consists of unity, music for performance in church, and pride in Portuguese ancestry. These identities are enlarged via Luk Kudi Chin (Kudi Chin Children) song for orchestra and choir, which is composed with community participation and storytelling by community people, 2) Products represented community identity was developed as souvenir. The souvenir is miniature clay Kudi Chin bread topped on flash drive, which Luk Kudi Chin song is recorded, and 3) communication channels for Kudi Chin community tourism is developed using Luk Kudi Chin song, developed souvenir, and storytelling medias as infographic and video for online communication.
