Management Model for Environmentally Friendly Business Operations of Industrial Factories in Nakhon Ratchasima Province

Abstract

          This research was to (1) study the demographic information of executives and company profiles, (2) identify the levels of Industrial Factories Management,  Embeddedness of Corporate Social Responsibility Culture, Corporate Innovation, Green Corporate Image, and Firm Performance, and (3) examine the factors of Corporate Innovation and the Green Corporate Image--both qualified as intermediary factors that connect Industrial Factories Management and the deepening of Embeddedness of Corporate Social Responsibility Culture to the Firm Performance. The sample group was the executives of medium and large industrial plants, located in the area of ​​Nakhon Ratchasima Province--200 per group by two-stage sampling method and simplified sampling to re-examine the causal model using AMOS program. The results showed that all factors were averaged at a high level. The analyzed model included executives of medium and large industrial plants located in the area of Nakhon Ratchasima Province with a harmony index of  x² /df = 1.716, RMSEA = 0.045, RMR = 0.015, for the influence curve of all factors affecting the management potential of environmentally friendly business operations of industrial factories in Nakhon Ratchasima Province.  The findings pointed to the executives of medium and large industrial factories located in the area of ​​Nakhon Ratchasima Province being able to manage business operations that are environmentally friendly for industrial factories.

 Keywords:  Industrial factories management, embeddedness of corporate social responsibility culture, corporate innovation, green corporate image, firm performance, Nakhon Ratchasima Province