Guidelines for Sustainable and Environmentally Friendly Management of Fresh Markets in Nonthaburi Province

Authors

  • Siripong Rugmai Master of Business Administration in Hospitality Business Management
Faculty of Hospitality Management
Dusit Thani College
Bangkok, Thailand
  • Sarakorn Pattanananchai Research and Innovation Center Dusit Thani College
Bangkok, Thailand

Keywords:

Fresh market, environmentally friendly, sustainability, wastewater treatment, recycling

Abstract

         The objectives of this research are to (1) explore the concept of environmentally friendly and sustainable management of fresh markets in Nonthaburi province, (2) examine the current conditions, problems, and obstacles in managing fresh markets with an environmentally friendly approach in the province, and (3) propose guidelines for managing fresh markets in an environmentally friendly manner to ensure sustainability in the province. This qualitative research collected data from documents and in-depth interviews with 15 key informants, including market managers, vendors, and consumers in three fresh markets in Nonthaburi province. The research utilized observation records and semi-structured interview guides as tools, with data analyzed through content analysis. The findings revealed the concept of sustainable fresh market management in three main aspects: (i) waste management through waste separation and recycling, organic waste composting, and biogas energy production, (ii) wastewater treatment through a two-stage treatment process, and (iii) the use of clean energy, particularly solar power. (2) The challenges and obstacles faced by markets include a lack of resources and technology for waste management and a lack of prioritization of environmental measures during peak times. (3) The proposed guidelines for fresh market management include source-level waste management, wastewater treatment, and the utilization of clean energy.

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Published

2025-04-27

How to Cite

Rugmai, S., & Pattanananchai, S. (2025). Guidelines for Sustainable and Environmentally Friendly Management of Fresh Markets in Nonthaburi Province. RICE Journal of Creative Entrepreneurship and Management www.ricejournal.Net, 6(1), 93–102. Retrieved from https://ricejournal.net/index.php/rice/article/view/137