A Study of Entrepreneurship Teaching and Learning in Thailand: Applications of Ethnographic Interviews

Abstract

Abstract

         The objective of this research was to investigate the existing conditions of entrepreneurship teaching and learning in Thailand. The informants were 10 experts in the field of entrepreneurship teaching and learning at the higher education level, selected by a homogeneous sampling method. The research instrument was the semi-structured interview on the existing conditions of entrepreneurship teaching and learning in Thailand. The obtained data were analyzed by content categories. The findings revealed that the conditions of entrepreneurship teaching and learning in Thailand were based on blended learning. Lecturers commonly combined lecture-based methods with practical applications through case studies, field trips and guest lectures by leading business entrepreneurs or the Office of Social Enterprise Promotion. Instructional materials, such as textbooks, documents, and examples of senior business plans were complemented by international literature and research publications. External activities, particularly field trips and guest lectures, were integrated, alongside the use of video clips and online resources. The measurement and evaluation included cognitive domain tests and psychomotor domain assessments through case studies and business plans. Lecturers also used a criterion-referenced grading system for scores from practical activities and examinations.

Keywords: Conditions of teaching and learning, entrepreneurship, ethnographic interview