RICE Journal of Creative Entrepreneurship and Management

A Study of Entrepreneurship Teaching and Learning in Thailand: Applications of Ethnographic Interviews

2024-12-15T09:41:20+07:00

Abstract

The objective of this research was to investigate the existing conditions of entrepreneurship teaching and learning in Thailand. The informants were 10 experts in the field of entrepreneurship teaching and learning at the higher education level, selected by a homogeneous sampling method. The research instrument was the semi-structured interview on the existing conditions of entrepreneurship teaching and learning in Thailand. The obtained data were analyzed by content categories. The findings revealed that the conditions of entrepreneurship teaching and learning in Thailand were based on blended learning. Lecturers commonly combined lecture-based methods with practical applications through case studies, field trips and guest lectures by leading business entrepreneurs or the Office of Social Enterprise Promotion. Instructional materials, such as textbooks, documents, and examples of senior business plans were complemented by international literature and research publications. External activities, particularly field trips and guest lectures, were integrated, alongside the use of video clips and online resources. The measurement and evaluation included cognitive domain tests and psychomotor domain assessments through case studies and business plans. Lecturers also used a criterion-referenced grading system for scores from practical activities and examinations.

Keywords: Conditions of teaching and learning, entrepreneurship, ethnographic interview

The Needs for Teacher Development of Vocational Colleges in Thailand to Enhance Entrepreneurial Leadership

2024-12-15T09:41:20+07:00

Abstract

Thailand has currently found itself at a pivotal juncture where the need for vocational workers converges with the ideals of entrepreneurial leadership. At its core, vocational teachers were the architects of this transformative process, imparting practical skills and knowledge to students. This research aimed to study the priority needs of teacher development to enhance entrepreneurial leadership among vocational college teachers. The informants were 416 consisting of vocational college directors, deputy vocational college directors, department heads, and vocational college teachers. Data were collected using a constructed questionaire and were analyzed for frequency, percentage, mean, standard deviation and priority needs index. The overall results showed that both current state and desirable state were at high level: (i) The first priority needs for vocational college teachers’ entrepreneurial leadership were prediction logics (PNImodified = 0.139) in the process of analyzing goals (PNImodified = 0.131), and economic responsibility and sustainability (PNImodified = 0.141) in the process of analyzing target audience (PNImodified = 0.131). (ii) In the design phase, the first priority needs of teacher entrepreneurial leadership were social responsibility and sustainability (PNImodified = 0.160). (iii) For teacher development methodologies, coaching yielded the highest frequency on-the-job development method, while networking or professional learning community yielded the second highest frequency on off-the-job development method. (iv) In the implementing phase, the first priority needs of teacher entrepreneurial leadership were prediction logics (PNImodified = 0.144). (v) In the evaluating phase, the first priority needs of vocational college teacher entrepreneurial leadership were creation logics in innovation (PNImodified = 0.154) in the process of evaluating the quality of learning resources (PNImodified = 0.143), and economic responsibility and sustainability (PNImodified = 0.151) in the evaluating process of the success of the operation (PNImodified = 0.110).

Keywords: Priority needs, teacher development, entrepreneurial leadership, vocational college

Improving Chinese Chives Recipe in Accurate Mixture of Riceberry Flour and Lettuce Seaweed

2024-12-15T09:41:20+07:00

Abstract

This experimental research developed Chinese chives recipe using riceberry flour enriched with lettuce seaweed. The study had three objectives: (1) to study riceberry flour content in Chinese chives production of 10%, 30% and 50% by weight, evaluated by 50 experts; (2) to examine the recipe developed to add lettuce seaweed at the amount of 0.1, 0.5 and 1.0 percent by weight; and (3) to analyze the quality of microorganisms and nutritional value of the product. The results were (i) the recipe mixture of riceberry flour 30% by weight received the highest overall liking score; (ii) the chives recipe mixture supplemented with lettuce seaweed 1.0% by weight received the highest overall liking score on texture and taste; and (iii) the total number of microorganisms was found at 2.8X103 colonies per 1 gram sample--in line with the community product standards. As for nutritional values, the new recipe developed proved to contain carbohydrates, dietary fiber, beta-carotene, magnesium, zinc, and essential fatty acids, including oleic acid and linoleic acid.

Keywords: Chinese chives, riceberry flour, lettuce seaweed, product development

Consumers’ Perception of E-Service Quality by Internet Service Providers: A Focus on Satisfaction and Loyalty

2024-12-15T09:41:20+07:00

Abstract

This empirical study investigated consumers’ perception of Internet Service Providers (ISPs) in Bangkok regarding: (i) service quality, (ii) service fairness, (iii) price fairness perception, (iv) promotional offers, (v) technological advancements, and (vi) customer support. The study used a questionnaire to gather quantitative data from a sample of 400 voluntary respondents from three major ISPs (AIS, DTAC, TRUE). The obtained data were analyzed for mean, standard deviations, frequencies, and percentages. The results revealed the respondents’ positive perception toward their ISPs, with high ratings for four dimensions: e-service quality, service fairness, price fairness perception, and promotional offers. The other two dimensions--technological advancements and customer support were also rated favorably, though slightly lower. The findings appeared to suggest that maintaining high service quality, transparent pricing, and effective promotional strategies, along with continuous technological advancements and robust customer support, are crucial for enhancing customer satisfaction and loyalty. These findings should definitely have significant implications for ISPs seeking to improve their competitive edge and customer retention strategies.

Keywords: E-service quality, Internet service providers, technological advancements, customer satisfaction, customer loyalty

Packaging Design of Tea and Snack Product Sets Based on the Identity of Kudeejeen Community in Bangkok

2024-12-15T09:41:20+07:00

Abstract

The research has three objectives: (1) to collect information on the existing tea and snacks that are the identity of the Kudeejeen Community, (2) to design packaging based on the Kudieejeen Community identity for the selected tea and snack product sets, and (3) to assess the satisfaction of the target group with the designed packaging based on the Kudieejeen Community identity for the selected tea and snack product sets, and its marketing aspects. The participants were from Kueejeen Community, located in Kanlaya sub-district, Thonburi, Bangkok. The sample was selected using simple random sampling, for a total of 160 participants, both male and female, aged 20-60 years. The research tools for data collection were a questionnaire with open-ended and closed-ended questions, and a product prototype satisfaction evaluation form. They were tested by three experts in product design for content validity. The obtained data were from field visits, in-depth interviews, focus group discussions, and non-participant and participant observation in the community. The results were: (1) the participants were interested in tea and snacks products with the identity of Kudeejeen Community and their overall satisfaction was high at 4.45 with the design of tea and snacks packaging with the identity of Kudeejeen Community. (2) When considering each response item, the researchers found that the usability and beauty aspects were equal, with an average of 4.48, followed by the marketing aspect, with an average of 4.38. The implications are for job creation and increased income for the community, which in turn can improve the quality of life in the community. The findings are expected to help producers predict production and marketing trends as well as provide consumers with more choices when purchasing local snack products.

Keywords: Tea and snacks products, packaging design, identity, consumer satisfaction, Kudeejeen Community

Internet of Things (IoT) Technology for a Creative Intelligent Interactive Classroom

2024-12-15T09:41:20+07:00

Abstract

The new era of digital technology has revealed its important role in every aspect of life. The application of technology in the education sector is essential to modernize the efficiency and quality of learning. One technology that is gaining a lot of attention for use in the classroom is the Internet of Things (IoT), a system that connects electronic devices and tools to be able to exchange information and executeD tasks between them. This paper reports the IoT implementation in the classroom how it helps create intelligent and interactive learning environments that can respond to the needs of each student. The key elements are discussed: (1) installing sensors and behavioral tracking devices to collect data, (2) processing data with cloud and artificial intelligence, (3) providing advice on how to optimize the environment, teaching process, and activities. and (4) creating interactions between teachers, students, and various devices through control and display devices. Smart classrooms and IoT interactions monitor and optimize the environment by tracking and analyzing learner behavior in order to provide individual study advice and motivate learners through interesting interactions The expected learning experience as such, however, still carries some limitations and challenges in many areas that must be taken into account, such as investment budget, technical complexity and security, and privacy issues. But overall, IoT is considered one of the most interesting innovations for educational reformation in the digital age.

Keywords: Internet of Things, smart classroom, interactive learning environment, quality of llearning

The Market Value of Upcycled Home Decorative Furniture Products from Denim: A Case Study of Hiran Ruchi Subdistrict Community in Bangkok

2024-12-15T09:41:20+07:00

Abstract

The problem of managing large waste, such as mattresses and sofas, is one of the major challenges in metropolitan areas, especially in Bangkok, where this type of waste is often disposed improperly and negatively impacts the environment. This research focuses on presenting a large-scale waste management approach through the upcycling process. One of the key materials explored in this research is denim, which is difficult to decompose but can be creatively reused. This research had three objectives: (1) To identify the initial problems regarding surplus materials in the community in Hiran Ruchi Subdistrict, Thon Buri District, Bangkok. (2) To develop a prototype of home decorative furniture products from denim through the upcycling process to create market value for the community. (3) To analyze the relationship between home decorative furniture products made from denim, and the upcycling process that creates market value for the community. The researchers collected data from 500 voluntary participants in the Hiran Ruchi community, using a survey questionnaire and a set of interview questions with IOC values greater than 0.6. The interviews with the participants focused on waste material problems in the community and selection of furniture for product development, and with professional experts on product design, production processes, and marketing. The results indicated the positive relationship between home decorative furniture products made from denim and the upcycling process that creates market value for the community. To the participants under study, the upcycling approach to product development not only addresses the identified waste problem but also taps on new markets for upcycled products with environmental sustainability value. It was also expected that upcycled products could help generate income for the community, aligning with the needs and value of modern consumers for environmental conservation and sustainability in product development.

Keywords: Market value, upcycling process, home decorative furniture products, denim, Hiran Ruchi
Subdistrict Community in Bangkok