ประพัศรางค์ วุฒิธิกรณ์. “Relationship Between Integrated Marketing Communication Strategy and Cosmetics Business Performance in Thailand”. RICE Journal of Creative Entrepreneurship and Management 4, no. 3 (June 30, 2024): 52–61. Accessed January 22, 2025. https://ricejournal.net/index.php/rice/article/view/86.