Pholcharoen, Worasiri, Pisit Chumnanna, and Chatthep Tantivejchumna. “The Marketing Mix Factors in Thai Tourists’ Decision-Making Process in Using Foreign Exchange Centers”. RICE Journal of Creative Entrepreneurship and Management www.ricejournal.net 3, no. 3 (December 20, 2022): 23–32. Accessed April 26, 2025. https://ricejournal.net/index.php/rice/article/view/60.