Lumsakul, P., Kaweegitbundit, P., Jamsang, O., Pongsa, U. and Sangrayub, P. (2022) “Integration of Quality Function Deployment into Green Marketing: A Case Study of Green Paving Bricks Utilizing PET Waste”, RICE Journal of Creative Entrepreneurship and Management, 3(2), pp. 53–63. doi: 10.14456/rjcm.2022.10.