CHANG, Y.; JOTIKASTHIRA, N. The Influencing Factors of Live Broadcast Marketing of Beauty Products on Consumers’ Purchase Intention. RICE Journal of Creative Entrepreneurship and Management, [S. l.], v. 5, n. 2, p. 1–18, 2024. DOI: 10.14456/rice.v5i2.102. Disponível em: https://ricejournal.net/index.php/rice/article/view/102. Acesso em: 22 jan. 2025.