ประพัศรางค์ วุฒิธิกรณ์. Relationship between Integrated Marketing Communication Strategy and Cosmetics Business Performance in Thailand. RICE Journal of Creative Entrepreneurship and Management www.ricejournal.net, [S. l.], v. 4, n. 3, p. 52–61, 2024. Disponível em: https://ricejournal.net/index.php/rice/article/view/86. Acesso em: 19 apr. 2025.