SAENGARAN, Nalinee. Salient Factors Affecting Marketing Communication Performance. RICE Journal of Creative Entrepreneurship and Management www.ricejournal.net, [S. l.], v. 3, n. 3, p. 15–22, 2022. Disponível em: https://ricejournal.net/index.php/rice/article/view/53. Acesso em: 19 apr. 2025.