Saengaran, N. and Suwansaard, S. 2022. Three Factors Affecting Elderly Consumers’ Decision-Making on Buying Food Materials: A Case of the Fresh Market in Putthamonthon District. RICE Journal of Creative Entrepreneurship and Management. 3, 2 (Aug. 2022), 16-26. DOI:https://doi.org/10.14456/rjcm.2022.8.