An Innovative Organization Model for Efficient Industrial Business Operations in the Digital Era

Abstract

Abstract

     The objective of this research was to propose an innovative organization model for efficient industrial business operations in the digital era under the new normal condition in Thailand. The researchers used a qualitative method by conducting in-depth structured interviews with 50 business executives from 50 best practices in the industrial sector, participating in the study on a voluntary basis. Data collection was done in four stages: (1) analysis of documents and relevant research reports,           (2) data collection and model component categorization, (3) analysis and synthesis of the categorized components, and (4) component validation and verification by seminar with nine experts. The research results revealed that an innovative organization model for efficient industrial business operations in the digital era under new normal situation in Thailand consists of eleven elements: (1) establishing a vision and strategy that will lead to an innovation organization; (2) setting an appropriate innovation organizational structure; (3) creating an organizational culture that supports all dimensions of innovation; (4) setting models, processes and practices that facilitate innovation; (5) determining appropriate hardware, software and digital platforms for service; (6) developing innovative leadership team striving for a systematic innovation organization; (7) forming the team with innovative habits in creating quality innovation; (8) creating uniqueness of atmosphere and innovative ecosystem;                (9) creating efficiency in innovative knowledge management; (10) encouraging personnel to initiate and exchange knowledge freely; and (11) inspiring digital learning across the organization.

 Keywords: Innovative organization, industrial business, digital era, new normal situation