Construction of Multi Media to Add Value to Nostalgic Tourism for Aging Clients

Abstract

Abstract

      This research was to construct multimedia to add value to nostalgic tourism for aging clients. The researcher showed the constructed media in the form of a 6-minute nostalgic tourism video for the target group of tourists aged 50+ years at Don Wai Floating Market, Nakhon Pathom Province, Thailand.  One hundred respondents were 45 males and 55 females, in the age range of 50-55 years=35, 60-65 years =42, and 70+ years =23. The created nostalgic tourism video was of the Thai cultural identity on (1) language, costume and respect expression, (2) the local community in its historical past and Thai traditional lifestyle, and (3) local products as nostalgic souvenirs. The results of the study pointed to the aging tourists’ positive perception toward the video contents and preference for nostalgic tourism that enhanced the value of the country’s traditions and wisdom in cultural performances, activities, products and services.  

 Keywords: Construction of multimedia, added value, nostalgic tourism, aging clients